Tenet Box Office Data is Being Withheld by Warner Bros. from Rival Studios and the Public
Warner Bros. is holding Tenet‘s Box Office numbers close to the vest, withholding those numbers from rivals and the public. With Covid-19 raging, limited movie theaters open, and even fewer people willing to venture to those movie theaters, Warner Bros. doesn’t want Tenet to be considered a flop or a near flop based on its available numbers. To stop that from occurring, Warner Bros. is declining to release Tenet‘s box office numbers. The numbers previously released for Tenet, over $20 million over eleven days of release, may not be what they seem when examined more closely. The speculated break down of the numbers: “$2.5M for the first weekend in Canada, $11.2M for the 3-day, around $12M for the 4-day and the rest in previews.”
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To say that this situation is unusual, both the landscape, and Warner Bros.’s reaction to it, would be an understatement: During usual times, movie studios use the box office numbers from a film from a rival studio to dictate their own strategy when releasing their film (or films): That information would be exceedingly useful during this time-period: Some have taken a different view of the situation, giving Warner Bros. far more rope and latitude as all of the studios are in an evolving, unprecedented situation: Bold or not, I think it was a big error by Warner Bros. to release Tenet this year. They should have moved Tenet to the second or third quarter of 2021 instead of the move, move, move, hide shenanigans they executed with the release date and eventual premiere of Tenet. Warner Bros. effectively released a big budget film onto the art-house circuit on a limited run, hoping people would risk their health on a two hour and thirty minute film, and are now having to withhold their own numbers so their film won’t be perceived as a box misfire. Leave your thoughts on Tenet‘s box office predicament below in the comments section. Readers seeking to support this type of content can visit our Patreon Page and become one of FilmBook’s patrons. Readers seeking more movie news can visit our Movie News Page, our Movie News Twitter Page, and our Movie News Facebook Page. Want up-to-the-minute notifications? FilmBook staff members publish articles by Email, Twitter, Facebook, Instagram, Tumblr, and Flipboard. This news was brought to our attention by Variety, The Playlist, and Deadine.
